Message from Madina:
On February 24th, 2022, an unimaginable tragedy unraveled for the whole World.
While we’ve felt totally and utterly powerless to stop the rockets, to stop the insanity, we promised to do the one thing that we could: to keep Ural alive, to protect our employees and to be there for our customers, against all odds.
Today, a year later, we can say – we did it.
Our team works relentlessly around the clock to keep production rolling. Every single bike coming from our new home in Kazakhstan is not only the best quality machine we at Ural have put out since we took over the brand a little over twenty years ago, but also a token of our fierce commitment to life.
To all our customers and friends around the world who support and believe in us, we are eternally grateful. Ride safe and share your light!
Here’s to Life!
The Team at Ural
2023 Urals are here!!!
Any other year, for any other motorcycle company, this would be great news, but not as much of a big deal as it is for us. For Ural, 2023 might have not have happened at all. It is only because of the unwavering spirit and the will to move forward of the people behind Ural, this past year we pulled off the biggest feat in the brand’s 80-year-old history – we managed to move and restart production in Kazakhstan!
To mark this defining moment, we decided to make every 2023 Ural with a special badge. The colors of the badge represent the colors of the flag of the country that welcomed us. We thank everyone who believed in us, supported and encouraged us along the way. This badge, and every Ural we make, comes with one promise that stands: to Never Give Up.
May 2023 bring Peace, first and foremost. The rest, we can overcome.
PS: Check out this 20 second video to mark this special occasion (no sound, just a thumbs up!)
The People’s Glorious Motorcycle Factory. Note the railway boxcars.
image retrieved from the archives
It’s November2022 and Ural is into its fourth month of production out of Kazakhstan. We rarely take a moment to stop and think how we got here, and got here pretty darn fast. Perhaps the good old “one day at a time” is how you get anywhere. Although the most important is who is on your team every one of those days. We are lucky and grateful for everyone of our people who refuse to give up and keep pushing forward. Ural is us.